For a while in my Superdrug there has been a make-up stand empty, with a coming soon sign on it. I've been so excited to see what was coming, I hadn't heard much in the blogging community at all. When I popped in yesterday the stand was made up apart from missing a few things, so I decided to have a good look. Aswell as the standard eyeliner, powder, foundations etc, there's something very different about the brand. A "customize your own palette" concept, something I haven't seen anywhere on the high street before. The palettes are made for either four eyeshadows or blushers, both are the same size so when travelling you could even put in a mix of the two. There are SO many different shades I can see this becoming my new obsession. As an introductory offer in Superdrug you can get four blushers/eye shadows and the palette for £12. Baring in mind you're talking of £11.50 for one eyeshadow in Mac, to me this is a really good deal.
The baked eyeshadows stuck out the most to me, I really love shimmery eyeshadows, and these just looked gorgeous. I picked out Bella, Gold Rush, Globe and Cosmic. These shades I would never put in a palette together, but I know I'll be picking up many more of these shades yet so I just went for the ones I really liked.
As you can see from the bottom, it's really easy to pop these eyeshadows out of the single eyeshadow cases, and the name and information goes with them so there's no worries about getting confused over what the shade name is! I like the fact these are in little single cases, as this means if I don't have room for them in a palette I can keep them protected.
I really love these shades, to me the packaging is really simple and sleek and the eyeshadows are really big for how much they cost (£4 full price).
I was seriously impressed with the pigmentation of these beautys, if this is the show up without a primer, with the help of one these will be absolutely beautiful. My favourites have got to be Bella (far left) because this is a shade I can see myself wearing absolutely everyday, it's such a gorgeous gold champagne colour, and Cosmic (far right) because this colour really has to be seen to be believed, it will be gorgeous in the crease and bottom lash line when doing a grey smokey eye, or used as a eyeliner.
Overall, although I have only tried the eyeshadows, I'm seriously excited about this brand. I think for a while now Superdrug and Boots have had that same old feeling everytime I went in, there was nothing really new or exciting that inspired me to splash the cash, but this brand looks set to change that. I'll definitely be grabbing some more eyeshadows, trying some blushers, and ofcourse, trying out the most highly advertised product in the range, "Magnetism Nail Lacquer" which will hopefully be a cheaper alternative to the Nails Inc Magnetic Nail Polishes!